Never lose a booking enquiry to a late DM reply again
Most beauty and aesthetics enquiries land outside business hours. The salon that replies in minutes wins the booking. Cognumi handles every DM, pricing question, and rebooking prompt — so your team can focus on delivering exceptional treatments.
“Hi! I'm interested in lip fillers — how much do you charge and do you have anything available next week?”
- Thu 10:47pm
Instagram DM — lip filler enquiry, asking about pricing
- Thu 10:49pm
Answered — pricing, availability, patch test requirement
- Thu 10:51pm
Consultation booked, patch test reminder scheduled
Bookings happen when you're not watching
The Instagram DM at 10pm. The website enquiry on Sunday morning. The lapsed client who needed one more prompt to rebook. Cognumi handles all of them.
Instagram DMs, website enquiries, and WhatsApp messages that land at 10pm need a response before your competitor's morning reply arrives first.
Clients who don't hear from you within their typical rebooking window are statistically unlikely to rebook spontaneously. A timely message changes that.
Every DM, website enquiry, and booking question answered immediately — day or night, weekday or weekend.
From 10pm DM to confirmed appointment — without waking you up
Every enquiry captured. Every lapsed client followed up. Every appointment reminded.
Booking enquiry arrives — on any channel
A potential client sends a DM on Instagram, fills in a website contact form, or messages via WhatsApp. Cognumi picks up the enquiry instantly, at any hour, and begins collecting what your team needs to confirm the appointment.
- Instagram and Facebook DMs
- Website booking forms
- WhatsApp Business enquiries
- Out-of-hours coverage
Pricing and treatment FAQs answered from your content
Cognumi answers treatment pricing, availability, session length, aftercare, and what to expect questions — drawn entirely from your approved knowledge base. Consistent, accurate, and on-brand every time.
- Treatment pricing and duration
- Patch test requirements
- Aftercare and recovery questions
- Availability and booking process
Appointment reminders and preparation messages sent
Confirmed appointments get structured reminders at 48 hours and 24 hours. Reminders include any preparation instructions specific to the treatment — so clients arrive ready and no-shows drop.
- 48hr and 24hr reminders
- Treatment-specific prep instructions
- Location and parking details
- Cancellation and rebook option
Lapsed clients re-engaged before they book elsewhere
Cognumi identifies clients approaching or past their rebooking window and sends a timely, personalised message. Re-engagement sequences are configured around your treatment types and typical visit frequency.
- Configurable rebooking window
- Personalised tone per client
- Seasonal and promotional messaging
- Re-engagement data fed to your team
Workflows built for salons and aesthetics clinics
Every service is managed end-to-end — not a software tool your team needs to configure alongside their treatments.
Booking Enquiry Handling
Respond to every booking enquiry immediately — on Instagram, WhatsApp, or your website — collecting treatment preference, date, and contact details for your team to confirm.
Treatment & Pricing FAQs
Answer repetitive questions about treatment costs, session lengths, patch test requirements, and aftercare from your approved content — consistently and correctly.
Appointment Reminders
Send structured reminders at 48 and 24 hours before each appointment, including any preparation instructions relevant to the treatment booked.
Client Re-engagement
Identify lapsed clients and send personalised re-engagement messages at the right moment — before they become a cancellation you never see.
Review Request Campaigns
After completed appointments, send review requests to satisfied clients at the optimal time — building your Google and Treatwell rating without manual effort.
Daily Enquiry Summaries
Start each day knowing exactly which enquiries were captured overnight, which appointments are confirmed, and which clients have re-engaged.
Clinical recommendations stay with your practitioners
For aesthetics clinics, Cognumi answers general FAQs, handles booking enquiries, and sends consultation reminders. Treatment suitability, dosage decisions, and clinical recommendations are always handled by your qualified practitioners — never by AI.
Salon and clinic FAQs
Questions specific to how Cognumi works in a beauty, aesthetics, or hair salon environment.
Can it handle Instagram DMs and social media enquiries?
Yes. Many bookings in beauty and aesthetics start on Instagram or Facebook. Cognumi is configured to respond to DMs on connected channels, answer pricing and availability questions, and guide enquiries toward a confirmed booking — even overnight or at weekends when your team is closed.
Can AI book appointments directly into our calendar?
Depending on your booking system, Cognumi can check availability and guide clients to complete a booking via your existing booking link. For direct calendar integration (Fresha, Treatwell, Timely, etc.), we assess compatibility during setup. Where direct booking isn't possible, Cognumi collects all the details and routes the request to your team for same-day confirmation.
Can Cognumi give treatment recommendations or medical advice for aesthetics?
No. Cognumi never recommends specific treatments, dosages, or clinical outcomes — these require qualified practitioner assessment. For aesthetics clinics, Cognumi answers general FAQs from your approved content, handles booking enquiries, and sends consultation reminders. Clinical consultation and recommendations always go to your qualified team.
Will it match our salon's voice and brand?
Yes. Tone and voice are configured during setup to match your salon or clinic's communication style — whether that's warm and conversational or premium and formal. All responses are built from your approved content, not generic templates.
How does re-engagement work for lapsed clients?
Cognumi identifies clients who haven't booked within a configurable period (e.g. 8–12 weeks) and sends a personalised re-engagement message — whether a gentle check-in, a seasonal promotion, or a 'we haven't seen you for a while' note. Response data feeds back to your team so you know who's re-engaged and who needs a follow-up call.
How quickly can we go live?
Most beauty, aesthetics, and hair salon pilots are configured and running within 5–7 business days of sign-off. We recommend starting before a busy season (e.g. before Christmas or a summer peak) so the workflow is proven when volume is highest.
Ready to capture every enquiry and rebuild your re-booking rate?
Start with booking enquiry handling or appointment reminders. Most pilots are live in 5–7 business days.
- Every DM and enquiry answered in under 2 minutes — overnight included
- Treatment pricing and FAQ responses from your approved content
- Appointment reminders with preparation instructions
- Lapsed client re-engagement before they book elsewhere
- Review request campaigns after completed appointments
- Weekly performance review on every active workflow
More bookings. Better retention. Live in 5–7 days.
Start with booking enquiry handling or client re-engagement. Prove the value in one workflow, then expand what Cognumi manages for your salon.
Apply For a Pilot